A larger part of the luxury housing segment in India is targeted at the High Net worth Individuals (HNI) and the upper middle class. The extremely high prices of these plush properties located in sophisticated areas makes it almost impossible for the middle income group to reach out there and buy the home they always dream of. In order to Buy Property in Mumbai, Noida or Bangalore, they have to spend a fortune. However, a new concept has been witnessed in the Indian real estate market known as ‘Affordable Luxury’. Developers have come up with this idea to help the middle class buyers achieve their aspirations of living in a luxury home.
Why Affordable Luxury Homes?
India is a vast country with innumerable diversities in terms of class and financial standing. Developers cannot focus only on the ultra-rich segment and therefore they are slowly moving towards the upper middle class who sure have aspirations to live in plush houses but might not be financially ready for it. These buyers are fairly high-salaried but do not rub shoulders with the ultra-rich class. [Read more…]