What is the first thing that attracts you to a particular commodity? Most of us would agree that it is the ‘look and feel’ that works as the first impression of a product. When you go for shopping, you can actually touch and see the item, online portals show the picture of the commodity that pretty much convinces a customer as to how it would be. But how do you take the decision when buying a real estate project that is only on papers?
For a project that has not even started, it is obvious for the customers to get confused. However, as the Indian real estate industry is maturing, so are the marketing techniques. There are a number of ways in which the developers, sellers and brokers add ‘tangibility’ aspect to a project that does not even physically exist at the moment. With advancement in technology, this aspect is being emphasized by the industry specialists. [Read more…]