Branded residence is a new concept in India and a less popular niche of the real estate market. Although, a limited number of buyers are there who demand for such fashion homes, but still the real estate market of luxury homes is getting an attention. The prime reason of introducing high class properties is that realtors and investors are becoming brand savvy and thus, they are collaborating with the popular hospitalities and brands to offer an exclusive living standard. This idea is trending in the cities like Delhi, Mumbai, Noida and Greater Noida. As an example, Home and Soul collaborated with Fashion TV to introduce international lifestyle to the people planning to settle in Noida.
Building luxury apartments in India are also highly dependent on the economic growth. Let’s explore the various advantages and limitations of this segment to determine whether such branded themed residences are a good investment platform or not.
Who are demanding branded residences?
In India, for some people fashion home defines the status symbol. There are many individuals whose preferences are luxury, signature, location and brand, when they are investing in the real estate. Therefore, the developers customize the homes by adding superb aesthetics and features so as to add an essence of elegance. Such customized apartments make the perfect investment option for buyers looking for a modern flat, villa or apartment.