Categorizing Luxury in the Indian Real Estate Market

The real estate market of India has undeniably shown a tremendous growth in the past few years. Simultaneously, luxury homes have surpassed the expectations of the buyers by offering an international living standard.

When it comes to defining luxury homes, gone are the days when their standard was judged on the basis of integrated facilities. The time has come when apart from modern amenities, the buyers are looking forward for a branded address and much more. The primary reason of such preferences is that the residents of India are getting influenced by international lifestyle. However, on the basis of preferences, the real estate builders are defining luxury in various categories.

Categorizing Luxury in the Indian Real Estate Market

These are as follows:

Branded Homes:- Indian real estate developers are getting associated with the reputed brands to offer a premium property. For example, Home & Soul collaborated with Fashion TV and launched branded residence in the name of F Premier in Greater Noida. Similarly, there are many more reputed builders that are emerging with the branded residences to offer a quality living standard. [Read more…]

Affordable Luxury: A Growing Segment of Indian Real Estate

A larger part of the luxury housing segment in India is targeted at the High Net worth Individuals (HNI) and the upper middle class. The extremely high prices of these plush properties located in sophisticated areas makes it almost impossible for the middle income group to reach out there and buy the home they always dream of. In order to Buy Property in Mumbai, Noida or Bangalore, they have to spend a fortune. However, a new concept has been witnessed in the Indian real estate market known as ‘Affordable Luxury’. Developers have come up with this idea to help the middle class buyers achieve their aspirations of living in a luxury home.

Affordable Luxury A Growing Segment of Indian Real Estate

Why Affordable Luxury Homes?

India is a vast country with innumerable diversities in terms of class and financial standing. Developers cannot focus only on the ultra-rich segment and therefore they are slowly moving towards the upper middle class who sure have aspirations to live in plush houses but might not be financially ready for it. These buyers are fairly high-salaried but do not rub shoulders with the ultra-rich class. [Read more…]