Celebrity Endorsements in Real Estate

Celebrity endorsements are a big draw not only in real estate market, but for any brand building exercise wherein the company wants to strengthen its market position. According to industry experts celebrity endorsements have a tremendous influence on home-buyers and investors. The trend of branded residences in India has given way to celebrity endorsements in real estate.

Celebrity Endorsements in Real Estate

Celebrity Endorsements in Real Estate

From Amitabh Bachchan to Sachin Tendulkar, from M.S Dhoni to Deepika Padukone and the Khans to Virat Kohli, what is it that makes the real estate developers queue up to sign these celebrities to promote their projects? Does their presence boost up the sales? What is it does it bring creditability to the project or tilt the scales in the favor of the developer, or it persuades the investor to invest? The question is does it really matter if a real estate project is celebrity endorsed or not? [Read more…]

Raksha Bandhan- Strengthening Sibling Love in India

Raksha Bandhan or Rakhi Purnima or simply Rakhi is a Hindu festival celebrated in India. It seals the bond of unfathomable love between siblings and honors the meaning of brother-sister relationship. This festival is celebrated in the month of Sharavan on a full moon day. This year this festival falls on the auspicious day of 18 August, when it will be celebrated to honor the love and bond of siblings.

Raksha Bandhan- Strengthening Sibling Love in India

Raksha Bandhan- Strengthening Sibling Love in India

In India the festival of Rakhi is celebrated by people of different religions, caste, creed or region. Indians living abroad also celebrate this with the same enthusiasm. It is a very important festival. The spirit of celebration has become much colorful and lively in the present day. In other words Raksha Bandhan is no less than a grand celebration as it strengths the relationship and brings in the feeling of love and togetherness between siblings. [Read more…]

Add Water Elements in Home Décor

Balance seems to be the key to everything. Imbalance leads to negative outcomes and balance to the positive ones—and home décor is no different. Exercising a few Vastu friendly remedies for home décor is important to support a The five elements, wood, earth, fire metal and water, are all important, so adding the element – water, will help you bring in wealth, fluidity and abundance. You can make it an important part of your home décor. Fluid shapes, as well as colors blue and black are another way to incorporate the water element in your home décor.

Add Water Elements in Home Décor

Add Water Elements in Home Décor

Water element colors are blue and black, it does not mean that you have to paint your entire room blue and lug in black furniture to incorporate the Water element into your space. Less is more when it comes to Feng-Shui. Think in terms of the overall feel of the pieces, both individually and collectively and see how they work best in your color scheme. [Read more…]

This Independence Day Free Your Home of Clichés; Experiment!

Independence Day, 15th August, make it special by getting out of monotonous stereotype ambiance and try to be different and innovative. Free yourself from the bondages of following the pack, think out of the box and let your home décor speak for itself. It’s time to become free from being stereotyped, and doing things that will make you feel good.

This Independence Day Free Your Home of Clichés; Experiment!

This Independence Day Free Your Home of Clichés; Experiment!

Don’t let your home succumb to fashion fads or clichés or mediocrity, make it a space that thrills you to the core. The best part is that it is sure to cost you less than what you think. [Read more…]

How is ‘Project Management’ Revolutionizing Real Estate?

Real estate is a capital which yields valuable profits overtime. Some of the factors that affect the property value are location, structural finish, aesthetics features, amenities/facilities/ and/or services, general surroundings and economic and/or political conditions. All of these stages undergo a planned and coordinated project activity.

How is ‘Project Management’ Revolutionizing Real Estate?

How is ‘Project Management’ Revolutionizing Real Estate?

The dependencies- human, capital, technology, engineering process and sustainable solutions- all five major components are essential in the smooth execution of a practical project management in any real estate development.

Project Management is the application of Knowledge (time management), Skills (proficiency in using applied techniques), Tools and Techniques (activity), to project activities to meet project requirements. In real estate industry especially in the development undertaking, a project management among others comprises financial planning, legal preparation, engineering, marketing and construction all put up together as a complete project plan. Well-planned project management has a positive impact on the quality of construction in real estate. [Read more…]

Make a Smart Investment Decision in OMR, Chennai

Old Mahabalipuram Road (OMR), also known as the Rajiv Gandhi Salai is a major road in Chennai. The 26 km road is a six-lane project with immaculate landscaping and service lanes. Its strategic location gave way to the establishment of several IT/ITES companies which further led to real estate development along the belt. An IT Corridor with world-class facilities is also planned by the Tamil Nadu government.

Make a Smart Investment Decision in OMR, Chennai

Make a Smart Investment Decision in OMR, Chennai

OMR is one of the most sought-after real estate investment destinations in Chennai. Situated in the southern part of the city, this neighbourhood boasts of a good infrastructure, civic amenities, excellent connectivity and proximity to the commercial hubs.

Let us talk about a few reasons why you must consider OMR for making your first real estate investment: [Read more…]

The Polite Way to Deal with Noisy Neighbors

Neighbors! We all have them; sometimes we feel that they would pipe down for some time. Whether you are separated from them by paper thin walls or a few glorious feet of space, the noise coming from your neighbors can make you feel that you are under attack in your own home/premises. They may keep you up all night or really make you miserable.

The Polite Way to Deal with Noisy Neighbors

The Polite Way to Deal with Noisy Neighbors

Here are some polite and common sense tips to deal with the LOUDS next door.

Keep your Cool- First of all, take a deep breath, calm down and try to analyze if the noise coming is really aggravating or it has crossed the limits and is now a matter to complain about. The noise regulation ordinance has set timings for commonplace noise. Moreover, you must be a part of RWA as they set the rules regarding the timings after which any kind of disturbance is not allowed. Also, they can handle your grievances in the matter. If in the light of these factors if you find your neighbor is within the limits then take a deep breath and distract your attention away from the source of noise. Think how boring it would be for you if you lived in the middle of nowhere, miles away from your nearest neighbor. [Read more…]

How Tidying Up Can Rejuvenate You?

Can you fold yourself happy? Try tidying up and see how you feel energetic again. Tidying up is the latest craze for the house-proud. Kon-mari the Japanese art of decluttering helps you to keep your home organized in categories including clothes, books, papers and miscellaneous and sentimental items. Keeping yourself occupied and expending out all the negative energy can go a long way in helping you feel distressed and full of vitality. Having clutter around you and planning to clean up room by room never happens and leaves you feeling depressed and frustrated. ‘Tomorrow Never Comes’.

How Tidying Up Can Rejuvenate You?

How Tidying Up Can Rejuvenate You?

Start by being a chucker and not a hoarder, there half your battle is won and you are already feeling good. So if you want to feel great go all the way and get organized. ‘The Life Changing Magic of Tidying Up’ by Japanese writer Kondo is already the bible of many disorganize and untidy women around the globe. Here she tells us that go item by item or categorize your stuff and start up the giving and tidying process and see what a difference it makes to your life and get the lifestyle you envisioned. [Read more…]

Tips to Energize your Bathroom

Good mornings begin with great lighting. Whatever the day may bring or where ever you may go, your day will begin and end by going to and using your bathroom. So use some innovative ideas from keeping your space too clinical.

Tips to Energize your Bathroom

Tips to Energize your Bathroom

Modern bathrooms are all about going minimalist with clean finishes for a spa like feel, but then you end up having a very clinical look and feel. Make your space look warm and inviting like the rest of your home, give it a touch of your personality with that added warmth where you can really let your hair down and relax and become stress free. [Read more…]