Celebrity endorsements are a big draw not only in real estate market, but for any brand building exercise wherein the company wants to strengthen its market position. According to industry experts celebrity endorsements have a tremendous influence on home-buyers and investors. The trend of branded residences in India has given way to celebrity endorsements in real estate.
From Amitabh Bachchan to Sachin Tendulkar, from M.S Dhoni to Deepika Padukone and the Khans to Virat Kohli, what is it that makes the real estate developers queue up to sign these celebrities to promote their projects? Does their presence boost up the sales? What is it does it bring creditability to the project or tilt the scales in the favor of the developer, or it persuades the investor to invest? The question is does it really matter if a real estate project is celebrity endorsed or not? [Read more…]