‘Keep your city clean’ is a common hoarding put up in many cities. The same city has two faces- a very upscale area where the ‘crème de la crème’ live and the other or flip side where you find the overcrowded streets and the slums. The Swachh City survey recently released this has a positive rub off on the clean cities of India. Clean cities usually conjure up visions of upscale city areas- Marine Drive in Mumbai, Lutyens Delhi, Lavelle road in Bengaluru, and so on- where the who’s who of India live. Such localities attract premium not only for the location and the quality of neighborhood but also for cleanliness quotient.
Mysore in Karnataka tops the list with Chandigarh following suit. Tiruchirappalli in Tamil Nadu, New Delhi, and Vishakhapatnam in Andhra Pradesh, are the other top rankers, not a big surprise. The possibilities of race for cleanliness will increase and pick up speed. The leaders will up their ante and to defend their positions and take active part in keeping their cities clean. This will act as a great premium enhancer for realty sector; everybody wants to live in a clean environment and location. It will attract outsiders to locate to these cleaner cities, hence ensuring premium on clean locations.
People would like to move to cleaner, greener pastures especially in their sunset years. Today non-market amenities such as clean air, green surroundings, temperate climate and safe streets help fuel the modern consumer city. Consumer preferences for these amenities draw wealthier individuals to these attractive and premium locations. Soon people will start flocking to cleaner pastures and once again premium on these areas will rise making them a place to live, which will only be a dream for many.
With the new government taking a great initiative and starting a clean India campaign one can see some changes. A city like Mumbai has made it to the top ten list of the Swachh Bharat list, with all its pollution then one can imagine what other cities are like and how short they fall on the parameters of cleanliness. The Vadodara municipal corporation is holding a contest to see which ward of their city will be the cleanest and pass all the parameters and be suitably rewarded. The corporations of other cities need to wake up and make sure the residents of clean cities benefit and make the clean cities the ‘cleanest’.
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